1904

Seven years after making his way to North Carolina, C.C. Hudson opens his first factory. He would personally carry fabric to the third floor on his shoulders.

1919

A group of railroad workers who purchased their overalls from Hudson gave him a bell, inspiring him to name his business the Blue Bell Overall Company.

1943

Blue Bell acquires Casey Jones work clothes company and the rights to a rarely used brand name: Wrangler.

1946

Blue Bell hires famous rodeo tailor Rodeo Ben to develop a line of jeans for cowboys. A Blue Bell contest decides they'll be called Wrangler, synonymous with the name for a working cowboy.

1947

Blue Bell introduces the Wrangler 13MWV to American consumers. They're "the first designer jeans" suitable for riding horses & bulls. The design of the Cowboy Cut Jean establishes Wranglers' 7 signature features.

1962

Blue Bell opens a factory in Belgium and the Wrangler brand enjoys a successful launch in Europe.

1973

Wrangler Jeans become an icon of youth culture, popular with teenagers the world over.

1974

The Pro Rodeo Cowboys Association of America (PRCA) officially endorses Wrangler Jeans.

1986

Blue Bell merges with the VF Corporation of Pennsylvania, preparing the ground for global success.

1993

VF Corporation opens Canadian office in Toronto, ON. Meanwhile, south of the border, 1 in every 5 pairs of jeans sold in America is Wrangler.

2013

VF Canada Inc. celebrates 20th birthday.

2014

WJCO RED jeans, like you've never seen before and Advanced Comfort, the most comfortable jeans ever, launch in Canada.