Wrangler Long Live Cowboys

Wrangler Long Live Cowboys

Wrangler Long Live Cowboys

Wrangler Long Live Cowboys

STILL LIVING THE COWBOY CODE

Before the American West was settled there was a code. A code that’s still alive today.
A code that’s at the heart of every true cowboy — and the true cowboy jeans.
This code is the cowboy code, and it embodies everything Wrangler does, and stands for.

Cowboy Code # 1 TALK LESS, SAY MORE.

A nod. A look. A tip of the hat. A few choice words and the hard work to back it up say more than a long speech ever could.

Cowboy Code # 2 KEEP YOUR PROMISES. ALWAYS.

A cowboy isn’t worth a thing if they don’t do what they say they will. A real cowboy is someone you can rely on. No matter what.

Cowboy Code # 3 BE TOUGH. STAY FAIR.

Staying tough is rarely easy — emotionally, physically — but it can be fair. Tough isn't a power play. It’s perseverance.

JEANS THAT STAND THE TEST OF TIME

  • 1947
    Jim Shoulders, Bill Linderman, and Freckles Brown wear-test and endorse Wrangler's new authentic western jeans, designed by celebrity tailor Rodeo Ben.
  • 1963
    Wrangler starts using sanforized, 14oz denim — a.k.a. 'the heaviest denim ever made' — in their western jeans. We don’t mess around when it comes to denim.
  • 2005
    Wrangler partners with the American Quarter Horse Association to develop the Ultimate Riding Jean for women, tailored especially for a female rider’s needs.

THE 7 SIGNATURE FEATURES OF THE COWBOY CUT JEAN

  1. Wrangler 7 Icons Featured On Our Jeans
  2. FLAT RIVETS FLAT RIVETS Secures denim without scratching your saddle and other surfaces.
  3. 'W' STITCH & PATCH 'W' STITCH & PATCH Back pockets are reinforced with 2 'W's', for 'Western Wear', and our leather patch is a symbol for quality, dating back to 1947.
  4. REAR GUARD REAR GUARD A downward-facing lip in the yoke above the high back pockets keeps your wallet from slipping out.
  5. 7 BELT LOOPS 7 BELT LOOPS Keeps your jeans secure. This debuted on our 1st jeans and still remains today.
  6. FULLY-FELLED OUTSEAM FULLY-FELLED OUTSEAM Our extra-durable twin stitch helps our seams sit flat against your leg, for extra comfort.
  7. ROPE LOGO ROPE LOGO Wrangler’s rope signature is a sign of action, the outdoors — and true, high-quality denim.
  8. RODEO WATCH POCKET RODEO WATCH POCKET A deeper pocket with an ergonomic shape, sealed naturally by your belt to keep items safe.

Cowboy Code # 4

Cowboy Code # 4 FINISH WHAT YOU START.

Anything worth starting is worth finishing. The cowboy way doesn't allow for loose strings. 
It calls on grit and a bit of grace and gets going.

Carey Price

Cowboy Code # 5 TAKE PRIDE IN WHAT YOU DO.

Pride isn't something that's said. It's something that can be observed — and in Carey Price's case, his pride shows through in everything he does, as a goalie and as a heeler, right down to his cowboy roots:

"I get a hard time because I'll show up to the rink in a dirty 4-by-4 and cowboy boots. But at the end of the day, that’s who I am."

CAREY PRICE Goalie, Montréal Canadiens & Wrangler man

BEHIND THE SCENES WITH CAREY PRICE

Cowboy Code # 6 DO WHAT NEEDS DOING.

A true cowboy is guided by what’s right, not by what's easy. They always do the right thing, despite difficulty or discomfort.

Cowboy Code # 7 LIVE WITH COURAGE.

Courage isn't just big, heroic acts. It's small tests of will power. It's standing by what you believe in, especially when it gets tough.

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